Bromley South Central

Studio Egret West and Guy Holloway Architects have recently gained planning for Bromley South Central – a Public Private Partnership between Bromley Council and a Private Developer (Cathedral Group) to regenerate a substantial town centre site. 

The scheme involves 200 homes, a 130 bed hotel, a 10 screen cinema, a 400 space car park and a large retail/restaurant offering. 

SEW are responsible for developing the hotel and public realm as well as guiding the masterplan. Our concept for the hotel is to create a simple, curvaceous white mass enlivened with stainless steel ‘Broom Flower’ flourishes; the Broom Flower concept stems from the history of Bromley, the place name comes from clearings in the woodland where Broom would grow.